It is possible to use the Internet to market a paintings collection. Actually, the Internet is one of the best tools you can use, especially if you are looking to sell the paintings collection on the international (global) market. The usefulness of the Internet in this case would be on account of its borderless, global reach.
One way of using the Internet to market a paintings collection would be where you buy pay per click advertising spots, and use the ads to sell the paintings collection. This is a straightforward scheme, though it can be quite costly.
Another way of using the Internet to market a paintings collection would be where you set up a website, and try to use that website to sell the painting collection, without actually buying pay per click ads. Actually, even without setting up a website of your own, you can still manage to generate a lot of interest around your paintings collection using other people’s website. If, for instance, you can get the paintings collection to be mentioned in one of the major websites that carry reviews of artworks, that may give you the break you need, to get a serious buyer. And, as a matter of fact, you will be relieved to learn that getting a write-up in one of those reviews websites is not hard. The reviews websites are actually very flexible. In that regard, they are unlike bank websites — such as www.bankofamerica.com (for the Bank of America).
Yet another way of using the Internet to market a paintings collection would be where you leverage on the power of social media for the purpose. Don’t underestimate the power of social media. If, for instance, you can get an expert in the arts who is attached to a major university like, say, Yale University to endorse the collection in a simple tweet, that could turn out to be a major game changer. Or if you can get a leading art critique to like the paintings collection on his or her Facebook page, that may be all you need to generate great interest in the paintings collection, culminating in a successful sale.