Using the Internet to Market a Paintings Collection

It is possible to use the Internet to market a paintings collection. Actually, the Internet is one of the best tools you can use, especially if you are looking to sell the paintings collection on the international (global) market. The usefulness of the Internet in this case would be on account of its borderless, global reach.

One way of using the Internet to market a paintings collection would be where you buy pay per click advertising spots, and use the ads to sell the paintings collection. This is a straightforward scheme, though it can be quite costly.

Another way of using the Internet to market a paintings collection would be where you set up a website, and try to use that website to sell the painting collection, without actually buying pay per click ads. Actually, even without setting up a website of your own, you can still manage to generate a lot of interest around your paintings collection using other people’s website. If, for instance, you can get the paintings collection to be mentioned in one of the major websites that carry reviews of artworks, that may give you the break you need, to get a serious buyer. And, as a matter of fact, you will be relieved to learn that getting a write-up in one of those reviews websites is not hard. The reviews websites are actually very flexible. In that regard, they are unlike bank websites — such as www.bankofamerica.com (for the Bank of America).

Yet another way of using the Internet to market a paintings collection would be where you leverage on the power of social media for the purpose. Don’t underestimate the power of social media. If, for instance, you can get an expert in the arts who is attached to a major university like, say, Yale University to endorse the collection in a simple tweet, that could turn out to be a major game changer. Or if you can get a leading art critique to like the paintings collection on his or her Facebook page, that may be all you need to generate great interest in the paintings collection, culminating in a successful sale.

The Two Major Ways That You Can Make Money Out of a Paintings Collection

There are two major ways in which you can make money out of a paintings collection. Each of these two major ways in which you can make money out of a paintings collection has its advantages and disadvantages.

The first way in which you can make money out of a paintings collection is by putting it up for exhibition in gallery, and then having people pay fees before they can access the gallery. This is a sustainable way of making money from the paintings collection: because the people just view the paintings, they don’t get to carry them away. Therein lies the advantage to making money out of a paintings collection by exhibiting the paintings. Unfortunately, in the short run, the amounts of money you can make in this way are modest, and that is the disadvantage. Of course, the figures add up over time, but that can be hard to remember if you have urgent need for cash.

The second way in which you can make money out of a paintings collection is by selling the paintings. The advantage here is in that you stand to make eye-popping amounts of money at once. You just have to visit the arts sections of publications like the Los Angeles Times to know how much money good paintings cost (even if they aren’t necessarily paintings by the well known classic artists). On the downside though, if you opt to make money out of the paintings collection by selling the paintings in it, you only get to make the money once. So this is not actually a ‘sustainable’ way to make money out of the paintings. And it may well turn out that the amount of money you make in this way is lower than what you’d have made in the long run, had you opted to be simply exhibiting the paintings in galleries and charging people entry fees.